About
Hi, I'm Jake.
Jake Murray, founder and everything else. I build software with AI every day, and it's the work I love most. I design and build every Lumen project myself, so when you hire the studio, you get me from the first call to the finished thing.
I started Lumen because most businesses are sitting on real potential and just need someone who can design and build the fix, not sell them a strategy deck and disappear. AI means one person can now do what used to take an agency, faster and more personally, without the markup for a room full of account managers.
I'll tell you straight what's worth building and what isn't, and I'll leave you with something that's actually yours. That's the whole studio. No upsells, no jargon, no vanishing act.

- Honest over easyI'd rather tell you the one thing worth fixing than sell you three you don't need.
- Build, don't pitchYou get working things, not slide decks and strategy sessions that lead nowhere.
- One operatorThe person you talk to is the person doing the work, so nothing gets lost in a hand-off.
- Yours to keepEverything I build, you own and can run without me. Upkeep is optional, never a leash.
- A few at a timeI only take on a handful of clients at once, so the work stays personal and yours actually gets my attention.
Let's figure out what's worth building.
Tell me what's bugging you about your online presence. You'll hear back from me, usually within a day.
Book a free callLove the first design direction, or you don't pay a cent.